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Make 2SLGBTQ+ people feel at home

Everybody should have somewhere they’re welcome, included and accepted. Too many in the 2SLGBTQ+ community, face a real inclusion gap. Together, let’s make sure everyone in the 2SLGBTQ+ community feels at home.


Supporting 2SLGBTQ+ people starts at home

This International Day Against Homophobia, Transphobia & Biphobia (IDAHOTB), with support we’ve received through Stonewall’s Global Diversity Champions programme, we’ve created a series of actions you can take to ensure the place you call home is somewhere 2SLGBTQ+ people feel welcome, included and free to be themselves.

Be an 2SLGBTQ+ ally

There are lots of terms specific to the 2SLGBTQ+ community that you may not know. Take some time to learn inclusive language and understand the issues 2SLGBTQ+ people experience. That way, if someone wants to discuss their identity, orientation, challenges or anything else, you can do so in the right way.

Ask open questions

If you feel a loved one might want to talk about their sexual orientation, gender identity, or any other challenge but is finding it hard, try asking a friendly, open-ended question like, ‘How did things go at school/work today?’. It may just open the door to a bigger conversation.

Call out hurtful language

If you hear someone use a word like ‘gay’ in a derogatory way or in place of another negative word like ‘stupid’, don’t ignore it. Gently remind them it’s not acceptable and suggest they think about how they could re-phrase what they said.

Respond positively to 2SLGBTQ+ people in the media

If an 2SLGBTQ+ person or character appears while you’re watching TV, reading, or online with someone at home, use it as an opportunity to remind that person you’re accepting and supportive of the 2SLGBTQ+ community.

Be patient

It may seem counter-intuitive but it’s best to wait for your loved one to open up to you. If asked about their sexual orientation or gender identity before they’re ready to discuss it, it may make them less likely to do so. Instead, create a warm, safe environment where everyone can speak freely, then let them find the right moment.

Remember pronouns matter

Calling someone ‘he/she’ based on your own assumptions can make them feel uncomfortable and unwelcome. Using the pronouns ‘they/them’ is therefore very useful when you don’t know a person’s gender identity. And don’t be afraid to ask someone’s pronouns if you think they might feel comfortable sharing them.

Look after yourself too

Caring for everyone in your home, especially if they’re experiencing negative feelings about themselves or their environment, can be hard. Be sure to have people around you who can support you too.

  • Ally

    ​A (typically) straight and/or cis person who supports members of the 2SLGBTQ+ community.​

     

    Asexual​

    A person who does not experience sexual attraction. Some asexual people experience romantic attraction, while others do not. Asexual people who experience romantic attraction might also use terms such as gay, bi, lesbian, straight and queer in conjunction with asexual to describe the direction of their romantic attraction.​

     

    Bi

    Bi is an umbrella term used to describe a romantic and/or sexual orientation towards more than one gender.​

     

    Cisgender or Cis​

    Someone whose gender identity is the same as the sex they were assigned at birth. ​

     

    Coming out​

    When a person first tells someone/others about their orientation and/or gender identity.​

     

    Deadnaming​

    Calling someone by their birth name after they have changed their name. This term is often associated with trans people who have changed their name as part of their transition.​

     

    Gay

    Refers to a man who has a romantic and/or sexual orientation towards men. Also a generic term for lesbian and gay sexuality - some women define themselves as gay rather than lesbian. Some non-binary people may also identify with this term.

     

    Gender​

    Often expressed in terms of masculinity and femininity, gender is largely culturally determined and is assumed from the sex assigned at birth.​​

     

    Gender dysphoria

    ​Used to describe when a person experiences discomfort or distress because there is a mismatch between their sex assigned at birth and their gender identity. This is also the clinical diagnosis for someone who doesn’t feel comfortable with the sex they were assigned at birth. ​

     

    Gender expression​

    How a person chooses to outwardly express their gender, within the context of societal expectations of gender. A person who does not conform to societal expectations of gender may not, however, identify as trans. ​

     

    Gender identity​

    A person’s innate sense of their own gender, whether male, female or something else (see non-binary below), which may or may not correspond to the sex assigned at birth. ​

     

    Gender reassignment​

    Another way of describing a person’s transition. To undergo gender reassignment usually means to undergo some sort of medical intervention, but it can also mean changing names, pronouns, dressing differently and living in their self-identified gender. ​

     

    Homosexual​

    This might be considered a more medical term used to describe someone who has a romantic and/or sexual orientation towards someone of the same gender. The term ‘gay’ is now more generally used. ​

     

    Intersex

    ​A term used to describe a person who may have the biological attributes of both sexes or whose biological attributes do not fit with societal assumptions about what constitutes male or female. Intersex people may identify as male, female or non-binary.​

     

    Lesbian​

    Refers to a woman who has a romantic and/or sexual orientation towards women. Some non-binary people may also identify with this term.

     

    ​LGBT+​

    The acronym that collectively refers to individuals who are lesbian, gay, bisexual, or trans.​ The “+” represents those who are part of the community, but for whom LGBT+ does not accurately capture or reflect their identity.

     

    Non-binary​

    An umbrella term for people whose gender identity doesn’t sit comfortably with ‘man’ or ‘woman’. Non-binary identities are varied and can include people who identify with some aspects of binary identities, while others reject them entirely.​

     

    Outed

    When a lesbian, gay, bi or trans person’s sexual orientation or gender identity is disclosed to someone else without their consent.​

     

    Passing

    If someone is regarded, at a glance, to be a cisgender man or cisgender woman.​Cisgender refers to someone whose gender identity matches the sex they were ‘assigned’ at birth. This might include physical gender cues (hair or clothing) and/or behaviour which is historically or culturally associated with a particular gender.​

     

    Pronoun

    Words we use to refer to people’s gender in conversation - for example, ‘he’ or ‘she’. Some people may prefer others to refer to them in gender neutral language and use pronouns such as they/their and ze/zir.​

     

    Queer​

    Queer is a term used by those wanting to reject specific labels of romantic orientation, sexual orientation and/or gender identity. It can also be a way of rejecting the perceived norms of the 2SLGBTQ+ community (racism, sizeism, ableism etc).

     

    Sex

    Assigned to a person on the basis of primary sex characteristics (genitalia) and reproductive functions. Sometimes the terms ‘sex’ and ‘gender’ are interchanged to mean ‘male’ or ‘female’.​

     

    Sexual orientation

    ​A person’s sexual attraction to other people, or lack thereof. Along with romantic orientation, this forms a person’s orientation identity.​

     

    Trans

    An umbrella term to describe people whose gender is not the same as, or does not sit comfortably with, the sex they were assigned at birth. Trans people may describe themselves using one or more of a wide variety of terms, including (but not limited to) transgender, transsexual, gender-queer (GQ), gender-fluid, non-binary, gender-variant, crossdresser, genderless, agender, nongender, third gender, bi-gender, trans man, trans woman, trans masculine, trans feminine and neutrois.​ Find out more about trans experiences on our Trans Hub.

     

    Transgender man

    ​A term used to describe someone who is assigned female at birth but identifies and lives as a man. This may be shortened to trans man, or FTM, an abbreviation for female-to-male.​

     

    Transgender woman

    ​A term used to describe someone who is assigned male at birth but identifies and lives as a woman. This may be shortened to trans woman, or MTF, an abbreviation for male-to-female.​

     

    Transitioning​

    The steps a trans person may take to live in the gender with which they identify. Each person’s transition will involve different things. For some this involves medical intervention, such as hormone therapy and surgeries, but not all trans people want or are able to have this.​Transitioning also might involve things such as telling friends and family, dressing differently and changing official documents.​

     

    Transphobia

    ​The fear or dislike of someone based on the fact they are trans, including denying their gender identity or refusing to accept it. Transphobia may be targeted at people who are, or who are perceived to be, trans.​

     

    Transsexual​

    This was used in the past as a more medical term (similarly to homosexual) to refer to someone whose gender is not the same as, or does not sit comfortably with, the sex they were assigned at birth. This term is still used by some although many people prefer the term trans or transgender.

     

Taking action for the 2SLGBTQ+ community  

IKEA has been a long-standing advocate in its efforts to make people within the 2SLGBTQ+ community feel welcomed, respected, and appreciated for who they are. In 1994, an IKEA commercial on TV featured a male couple searching for the right dining room table. Widely believed to be one of the earliest 2SLGBTQ+ advertisements, the commercial made headlines around the world.  

Since IDAHOTB 2022, when we activated the campaign “Home Pride Home”, we have made progress to close the 2SLGBTQ+ inclusion gap, inside the company and in broader society, with new commitments and actions throughout the year.  

  • IKEA JAPAN: For the first time we raised the Progress Pride flag outside all units in Japan during April – May for Japan’s biggest Pride event and IDAHOTB.  
  • IKEA AUSTRIA: Recently celebrated Pronouns Day by using mirrors in the co-worker bathrooms or service areas to show information on the usage of pronouns. 
  • IKEA UK & IRELAND: Gave proceeds from the sale of the “Rainbow Cake” to external partner Switchboard 2SLGBTQ+ Helpline, which was established in 1974 and provides support and information to the 2SLGBTQ+ community. 
  • IKEA SWITZERLAND: Replaced maternity and paternity leave with parental leave that includes same-sex couples. This followed the active participation in the public debate prior to the national vote on extended paternity leave and marriage for all.  
  • IKEA NETHERLANDS: Now offers co-workers who are undergoing a gender transition the possibility to take maximum of 24 weeks of paid leave to use in a period of 10 years, for medical and non-medical treatment.  
  • IKEA US and IKEA CANADA: Have both begun implementation of the Chosen Name Project which allows trans and non-binary co-workers to use their chosen name on the company’s digital platforms. 
  • IKEA US has expanded benefits to now include reimbursement for travel expenses for medical procedures related to gender affirmation when the services are not available within a reasonable distance of a co-worker’s home.  
  • IKEA Canada is gifting 20 more handmade BEYOU BLÅHAJs in the Trans-Pride-flag colours to gender-affirming clinics across Canada to continue to show support to the trans community.  
  • IKEA FRANCE: Officially signed the commitment charter of L’Autre Cercle, a French organization working to enhance 2SLGBTQ+ inclusion in the workplace. They also established “IKEA Pride France”, a resource group for our French co-workers. 
  • IKEA ITALY: On May 17, 2023 IKEA Italy announced that it will now provide co-workers, going into gender affirmation, six weeks of paid gender affirmation leave. 
  • IKEA SERBIA recently launched, together with other companies in the country, the Equality Business Alliance, a unique alliance of companies aiming to advance 2SLGBTQ+ equality in the workplace and society.”